Predicting Client’s Needs & Anticipating Changes

I previously shared that the ultimate goal of client relationships is providing a $100 Experience—but what are the exact steps to getting there? One important way to cultivate a flourishing client-agency relationship is to predict the client’s needs and anticipate any changes.  Fresh out of college and as a novice account executive, I learned this […]

Why Updating Your Site Is Good For SEO

What Are Search Engines? All websites are reliant on search engines in some way. Search engines, in some form, have existed since 1995 when Yahoo! Search was launched, and they became relied upon more when Google emerged. Google developed a strategy to rank websites based on popularity by measuring how many other websites link to […]