Sometimes businesses think stellar marketing with targeted, effective advertising is the key to success, and while it’s pretty major, it’s only one aspect of the four P’s of marketing. Below are the areas that must be considered in the total marketing package to maximize the power of your products and services:

• Product (or service) you’re selling
• Placement of the product (where you sell it)
• Pricing
• Promotion (efforts that include sales, advertising, public relations and more)

Flight Flight Agency can dig deep into all the aspects of marketing to help you identify new opportunities and transform them into compelling extensions to your brand.

Any business venture must maximize its return on investment (ROI), particularly investments in marketing and sales. Strategy is the key and navigated only through conscientious research and planning – with an experienced agency to guide you through it.

First Flight Agency will be your partner to inform a strategy through a complete 360-degree view of all aspects affecting your organization, including internal strengths and weaknesses, as well as, external opportunities and threats.

First Flight Agency will also perform extensive research to determine your target audience(s), the right messaging, and the right time to send those messages through the right channels. This what we call “Performance Marketing,” a bespoke execution of traditional and new media tactics that are trackable and align with your sales and marketing strategy.

Your brand is not as simple as a logo, tagline and colors. It’s a promise. It’s the consistent set of values your organization delivers that no one else can. A strong brand story has never been more important. Approximately, 7 in 10 millennials and one-third of those 35 and older contemplate company values prior to making a purchasing decision.

Almost every business has been there: You’ve nailed a solid product, a fine-tuned strategy, a show-stopping brand and it’s wheels up to success. But your internal processes are horrible and productivity is lacking — but everything and everyone is moving at warp speed so no one has time to fix it.

It’s 2020—mobile Web 3.0 and E-commerce now dominate both the B2C and the B2B marketplaces. In this ever changing dynamic, e-commerce is no longer limited to web shops and digital storefronts, but rather encompasses how every business engages their audience optimally and efficiently to secure prospects and customers, how they personalize their offering toward each visitor, and how they use business intelligence and real-time information to service that customer.

Word of mouth is arguably the most powerful form of promotion, and social media has gifted us with an exceptional channel to generate it. However, just like most things, online word-of-mouth promotion doesn’t just happen. Maximizing the love of user-generated content, social media influencers and brand ambassadors takes a strong strategy and clever tactics.

Community engagement and localized corporate philanthropy are lofty, feel-good things that have no real impact on business, right? After all, how you serve your community shouldn’t be tied to commercial objectives, correct? Not necessarily.

First Flight Agency has developed a proprietary creative campaign concept and digital platform that enrich your community engagement and philanthropic activities while simultaneously building local brand ambassadors. When properly deployed, you can leverage community investments to bolster the size and value of your tribe and attract more prospects to your brand.

How we do this together is one of the best destinations First Flight can offer you.