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Creative Solutions

REPUTATION MANAGEMENT

Online reputation management is an area of digital marketing that should be taken seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation. What started as a Public Relations term has evolved with the growth of the internet and social media. Now, not only does it encompass Public Relations, but it also involves search results, social media, and everything online and in print as they are all a core part of an individual’s or group’s reputation.

Have you Googled yourself lately? What do people have to say about you? How do they perceive your business? Is your company represented fairly online or does it seem that there are more negative than positive comments about it out there?

If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a dissatisfied customer from time to time. We bet you didn’t know that 82% of shoppers read negative reviews to help them make a choice. A core part of our reputation management services is crafting a response to these reviews so you don’t have to. 

While it starts with reviews, reputation management extends beyond the boundaries of Google and other review sites. It is our goal at First Flight to create a creative reputation management campaign consisting of everything from public relations to building a strong online presence. We want to engage your consumer in a way that inspires positive feedback, and a five-star image everywhere.