A CREAMERY’S JOURNEY TO BECOMING AN ESTABLISHED BUSINESS
As a company just starting out and getting their operations up and running, Ithíka Acres Creamery was in need of some assistance along the way.
Ithíka Acres Creamery started as Ithaca Acres, named after Homer’s The Odyssey. However, with a popular name like Ithaca, they ran into some trademark problems. Our creative team began brainstorming on how to keep the familiarity behind the name while also ensuring no further trademark issues. Our solution was the new Ithíka—this is not how the name is usually spelled or recognized today, however, after research on the topic, this spelling is the original in the greek language. Ithíka Acres Creamery was thrilled that we could create a solution that worked with their vision.