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PRESCRIBING A BRAND IMAGE THAT MATCHES A BUSINESS’S POINT OF DIFFERENTIATION

McClain Drug is a locally owned pharmacy with three locations in Moore County. The company’s biggest differentiating factor – genuine, personal relationships with each and every customer – was not accurately reflected in its messaging. McClain also needed to bring its three locations – previously viewed as independent pharmacies in Carthage, Robbins and Southern Pines – under the McClain brand and share that its prices are on par with those of big chain pharmacies.