A View on Videography
Established for a Reason
Video marketing is not a new phenomenon. Nearly every single social media platform allows for some sort of video, and if you own a business, you should be using those platforms to your advantage. People are spending more and more time watching videos online and today YouTube is the second largest search engine (second to Google). This shows that people love watching videos! Short or long, there is evidently a demand for video marketing.
The success of videos on social media is overwhelming. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. Video content can be used to tell customers a story. It can make them feel happy, inspired, and even somber depending on the story you are trying to tell. These emotions are going to draw people to your business and help them remember it. Also, they are simply more interesting than a photo or a paragraph. The more engaging the content, the more likely people are to do things such as “liking” or “sharing”. These types of engagement will get your business in front of more people.
Bring the Engagement
There are many different kinds of videos that can be used, and they don’t have to be professionally shot mini films. Engagement on social media comes from authenticity and entertainment. If you can incorporate both of those elements into a video, you’re on the right track, but posting a video of any kind will afford you engagement that you otherwise wouldn’t have. Videos with a short “how to” or highlighting a few new items you have to offer can truly leave a lasting impression.
At the end of the day, videos can portray something that photos and words cannot. Sharing your story in the form of a video will have an immediate impact on your consumers. Check out some of our videos. First Flight Agency offers many different video marketing options. If you need some extra help or want us to work on a plan that works for you, head to our contact us page and let us know!
Thoughts from Our Videographer
Videography is human interest story telling.
Whether you’re covering the local election, highlighting small businesses, or documenting your community, videography should have the intention of expressing authentic experiences.
Ethics and integrity should be key to capturing. Stay true to your character, their voice, and their experience.
Find your angle. What makes your topic unique, special, or interesting? Most often everyone has a story to share. See the fine details of your topic to expand and personalize their story.
Recently First Flight Agency had the wonderful experience of capturing some outstanding leaders in our community. We teamed up with Habitat for Humanity, Sandhills Community College, and Pinckney Academy to share their Construction Pathway story. Going into this project it immediately became clear of our client’s desire for us to honor and share their story genuinely and sincerely. It was our job to capture the emotions and mold their narrative. To take what they had physically created and construct it in a digital format. Habitat directors were energetic and driven to share this program with others. Pinckney faculty was moved by the opportunities presented to their students. Pinckney students were raw and open, willing to share their experiences. And Sandhills professors were driven to keep the success of the program strong. It was a tender story to cover as many hearts were invested. Not just in the program, but in the student’s futures as well. We spent a few weeks filming, interviewing, and editing. View Habitat’s Construction Pathway story here: https://vimeo.com/395606596
First Flight created a beautiful video to tell the story of our unique Habitat build with the Pinckney Academy. Their creativity and professionalism throughout the project was exceptional, and they efficiently captured the essence of our work and partners in a way that allows our supporters to understand this endeavor. We look forward to partnering with First Flight on future projects – thank you!-Amie Fraley, Executive Director Habitat for Humanity of the NC Sandhills
Video Production Manager
Brandi has been in the biz for 10 years, and what a blazing-hot, award-winning decade she’s had. Her career began at one of the top photography programs on the East Coast (Randolph Community College) and has grown into covering American icons such as Tom Wolfe and Ray Lambert. Whether it’s a magazine cover or photography spread, Brandi’s work has been published in numerous magazines and newspapers across the state. Brandi has a heart for people and their stories. She is dedicated to discovering and sharing the authentic experiences and personalities of her community. She believes authenticity is the key to relatable media. From Alaska to Pakistan, Brandi can be found traveling, climbing boulders, studying American Sign Language, and avoiding texts on her flip-phone.