Facebook, Twitter, Instagram, Pinterest, YouTube and many other networks are part of daily life for billions of people. How many? 3.48 billion people now use social media. Another way of thinking about it? 45% of the total world population are using social networks. Facebook alone has more than 2.3 billion active users with 1.56 million of those logging in daily. Simply put, it’s no wonder that these networks have become such a valuable tool for businesses.
If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re behind the times – but we can help. Effective social media marketing is about much more than just posting. Understanding proper optimization on each different social platform is a nuanced and delicate challenge. What works for one brand may not be best for your brand.
Sure, we also track the basics like share of voice and brand mentions with social listening, but we also take this all beyond that. We dive deeper by reviewing real conversations and real engagement. Our insights help inform brand decisions on everything from marketing campaigns to product development and customer service practices. By analyzing both the data and the real time engagement, we will take your brand to new heights.
All together, at First Flight we offer full-service social media management services. Transform your social media presence with high-quality content, daily activity, and increasing followers. Add in real-time analysis of campaigns down to the smallest detail and we provide a service second to none. Read more from one of our digital accounts managers.
To successfully tell our client’s stories, First Flight approaches our client’s work from a 360 degree perspective. Never assuming that one particular form of visual storytelling is to be used, we have vast knowledge and experience with all visual media.
Motion picture/video, still photography, and graphic design work in concert to effectively tell our client’s stories utilizing every media available from interactive responsive digital media to traditional print and broadcast media as well as branding and logo design.
Advocacy & Influencer marketing
If your business is struggling to keep pace with ever-growing costs of digital advertising – it may be time to consider a more holistic and grass-roots approach. Most of our customers are blissfully unaware how their existing fans can be leveraged to grow their business, help with content marketing efforts, and generate a huge stream of referral based leads. Tribal marketing and loyalty programs are powerful tools to help transform brand perception and engagement into customer awareness and ultimately, meaningful advocacy.
Building a tribe of loyal brand ambassadors is easier than you may think, especially if your business has grown steadily over the years by delivering a superior product or service. Just like the age old “word of mouth” advertising, this marketing strategy is based on turning 1 ambassador into 2, and then 2 into 4 and so on. Assuming that these fans are coordinated and incentivized in some way, your tribe can start small and grow into thousands.
While tribal marketing primarily assists with increasing awareness and assisting a business gain new customers, loyalty programs help clients retain their existing loyal customers by keeping them engaged through various types of purposeful incentivized programs.
Oftentimes tribal marketing and loyalty programs can go hand in hand. Tribe members who are consistently promoting a brand in turn may reap the benefits of their loyalty via rewards and incentive programs from the business.
At First Flight Agency we have the ability to build first-class customer advocacy, loyalty and ambassador programs for your business and integrate them into centralized business process.
Building automation, technology, software and apps into your business communications and processes isn’t about replacing the human relationship you currently have with your employees, partners, customers and prospects. It’s more about leveraging efficiency and data to improve these existing relationships – increasing mutual value across the board.
Whether it’s connecting your existing software together through REST API’s (Application Programming Interface), building reporting dashboards, creating a new mobile web app that makes your website function smarter and in a more personalized way… Technology can’t simply be ignored or put on the back burner anymore! Especially considering that your clientele is increasingly moving faster and is becoming more impatient and the efficiencies related to these advancements are often so great, that they pay for themselves in a few months not years.
At First Flight we help our clients not only with marketing and advertising campaigns, we ensure that these communications campaigns become truly functional, effective and efficient for both external and internal audiences, cutting down and simplifying your business processes while leveraging your true USPs.
Some of these solutions include:
- Native Mobile App Development (Android, iOS)
- Mobile Web Applications
- Personalized – multi-step – customer journey websites (Web 3.0)
- Bespoke Corporate Intranet and Collaboration Environments
- Desktop PC Software and Employee Dashboard
- Data-bridges, Software Connectors and API’s
- Custom CMS component development
Online reputation management is an area of digital marketing that should be taken seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation. What started as a Public Relations term has evolved with the growth of the internet and social media. Now, not only does it encompass Public Relations, but it also involves search results, social media, and everything online and in print as they are all a core part of an individual’s or group’s reputation.
Have you Googled yourself lately? What do people have to say about you? How do they perceive your business? Is your company represented fairly online or does it seem that there are more negative than positive comments about it out there?
If you own, operate or manage a business, then you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a dissatisfied customer from time to time. We bet you didn’t know that 82% of shoppers read negative reviews to help them make a choice. A core part of our reputation management services is crafting a response to these reviews so you don’t have to.
While it starts with reviews, reputation management extends beyond the boundaries of Google and other review sites. It is our goal at First Flight to create a creative reputation management campaign consisting of everything from public relations to building a strong online presence. We want to engage your consumer in a way that inspires positive feedback, and a five-star image everywhere.
Listings Management will ensure your business has up-to-date contact information for potential (and current) clients or customers to quickly and easily contact you when they are in need of your services while also preventing unnecessary negative experiences. Accurate and consistent business information across the internet, on directories, social media, and review sites, will secure higher placement on search engine results pages (Google, etc.), which will also lead to more actionable leads.
Our listings management service at First Flight will save you the time of sifting and correcting information on the 200+ listings locations on the web, leaving you free to work on your business’s day-to-day needs. Read more about business listings.
web design, Micro sites
Web design is the creative and technical development process for creating a website that focuses on aesthetic factors like layout, user interface(UI), user experience (UX), messaging and visual imagery in order to make your website convert more of the traffic from visitors to customers. As much of our work is, web design is also an iterative process when a design takes shape from sketches and wireframes, and get modified into a first version that goes live. We then use real-time user data to optimize and further improve the website design.
A micro site is “sub-site” that focuses on a single campaign or specific landing page destinations. They are usually temporary, built around a single, digital marketing campaign packed with its own content built around its own consistent themes and keywords. This campaign element is supported by social media, video content, search engine marketing and while not aren’t necessarily mandatory, can elevate your campaigns by increasing keyword relevancy and drastically improving conversions.
eCommerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the internet.
More than ever, people are moving their shopping habits to the digital landscape. Even if some consumers still prefer to buy in store, most(60%+) are using their mobile phones to discover new products and services online. Even more are influenced to buy products that are referred or shared from people that they trust.
But eCommerce is so much more than just building a webshop. It invariably involves sourcing and analyzing online behavior data about consumer trends, buying cycles, user analytics to optimize your content. It’s also about ensuring you speak to your audience in a personalized manner as much as possible and optimizing customer service communications better to build stronger relationships in a marketplace brand loyalty is steadily declining.
Using proven techniques like retargeting, deep e-mail integrations, social sharing & influencing, digital promotions, loyalty programs, advocacy, on-site SEO, and PPC campaigns, our strategy will grow your customer base, drive conversions, and ultimately boost sales.
Our team at First Flight Agency is here to lift your eCommerce from a web storefront to a truly electronic ecosystem that works for you, your business, and your customers. Read more about eCommerce.
Projects often follow a traditional “waterfall” process where they are completed in distinct stages. All the detailed planning is done upfront and then executed in a linear fashion—ultimately with the hope that there won’t be any changes to the plan. With creative and technical productions however, this is rarely the reality and that linear process yields unwanted delays and cost overruns.
With agile methodology, projects are executed in an iterative process instead of linear. Solutions are able to evolve through the effort of self-organizing and cross-functional teams and their customers—ultimately allowing a more collaborative experience between all shareholders of a project. More importantly, clients are able to “test drive” their product before getting too far down the road.
For example, imagine if your team was tasked with creating a paper airplane that can successfully fly across a room. With agile methodology in place, your teammates would be assigned different roles—one who would perform quality check, another who would be responsible for improving the process itself, and everyone would be concentrating on building as many planes as possible. Since agile is an iterative process, you’d agree on constructing and testing variations of paper airplanes in different cycles.
The point is, with agile methodology your team is able to test the product frequently and make improvements as you go along. By the final cycle, your team should be faster with improvements and the product should be at its peak success. Moreover, the agile approach is often faster and cheaper than the waterfall methodology.
At First Flight we aren’t just concerned about delivering quality end-products, we also ensure the entire process is collaborative and successful along the way. Read more about Agile.
SEARCH ENGINE MARKETING
SEO is a well-known phrase, but many people are unaware that it is only one component of Search Engine Marketing. SEM consists primarily of two components. Search engine optimization (SEO) is broken down into onsite and offsite strategies. Paid search advertising (PSA) is the method of placing ads on various search engine platforms, such as Google.
Our team can craft a comprehensive search engine marketing strategy including on and offsite SEO and sophisticated paid search advertising campaigns, leveraging the most up-to-date tools for our clients’ success. For more information on search engine marketing, check out our Flight Log post on the subject. If you would like First Flight Agency to begin an SEM strategy for your business, please contact us.
An out of the box service is not always the solution for businesses and organizations, large or small. As a full service agency, First Flight is ready to create custom solutions to fit your marketing needs. Together we can explore the possibilities, implement a strategy and embark on a journey to your success in the marketplace.