See Where We’ve Been
- Ithíka Acres Creamery
- Pinehurst Surgical Clinic
- McClain Drug
- Karimu Tanzania
- Lydia Boesch
- Mobile Computer Doctors
A CREAMERY’S JOURNEY TO BECOMING AN ESTABLISHED BUSINESS
As a company just starting out and getting their operations up and running, Ithíka Acres Creamery was in need of some assistance along the way.
Ithíka Acres Creamery started as Ithaca Acres, named after Homer’s The Odyssey. However, with a popular name like Ithaca, they ran into some trademark problems. Our creative team began brainstorming on how to keep the familiarity behind the name while also ensuring no further trademark issues. Our solution was the new Ithíka—this is not how the name is usually spelled or recognized today, however, after research on the topic, this spelling is the original in the greek language. Ithíka Acres Creamery was thrilled that we could create a solution that worked with their vision.
DIAGNOSING THE MARKETING COMMUNICATIONS AILMENTS OF A LOCAL HEALTHCARE ICON
Serving patients in the Sandhills for almost 75 years, Pinehurst Surgical Clinic is lauded as North Carolina’s #1 specialty clinic. However, because of close operational ties with the local hospital system, Pinehurst Surgical Clinic’s brand as a distinct entity is oftentimes lost on local residents. Patients in the area would frequently seek care from university hospitals hours away, despite the fact that Pinehurst Surgical Clinic is equally, if not more, suited to meet the need.
PRESCRIBING A BRAND IMAGE THAT MATCHES A BUSINESS’S POINT OF DIFFERENTIATION
McClain Drug is a locally owned pharmacy with three locations in Moore County. The company’s biggest differentiating factor – genuine, personal relationships with each and every customer – was not accurately reflected in its messaging. McClain also needed to bring its three locations – previously viewed as independent pharmacies in Carthage, Robbins and Southern Pines – under the McClain brand and share that its prices are on par with those of big chain pharmacies.
Illuminating the Need for Light in Tanzania
Mothers and their children in rural Tanzania have minimal access to electricity, thereby minimal means to further their education by night. Fossil-fuel options such as kerosene lamps or torches provide light, but fuel is expensive and burning it poses dangerous health risks. Solar power offers a viable solution – with the right funding for start-up equipment. International non-profit organization Karimu Tanzania sought out First Flight Agency for a logo to illuminate its purpose, Women in the Light.
A CANDIDATE IN NEED OF A MEMORABLY COLLABORATIVE CAMPAIGN
Retired attorney and Pinehurst resident Lydia Boesch wished to serve on the Village Council. With several outstanding candidates competing for two slots, Lydia needed a memorable, persuasive campaign based on the color purple and her slogan of “Let’s Believe in Our Best.”
REPROGRAMMING THE PUBLIC’S IMAGE OF A COMPUTER REPAIR SHOP
Mobile Computer Doctors offers so much more than its name simply describes: servicing computers on the go. It was First Flight’s job to make sure all of Mobile Computer’s offerings were accurately represented. First Flight was not tasked with a rebrand; however it was necessary to rebuild the perception of what the brand was.