Bye Bye Birdie: What the ‘Twitter’ to ‘X’ Transition Means for Marketing
The internet’s most famous bird is no more. Over the past year, after being purchased by billionaire Elon Musk, Twitter has been steadily rebranded to ‘X,’ what Musk calls “the everything app.” ‘Tweets’ are now simply ‘posts,’ ‘retweets’ are ‘reposts,’ and the iconic bird logo is nowhere to be found. But is this purely an […]
