Our Mission: Delivering innovative and effective marketing and advertising strategies to help businesses succeed.

About Us

Born from the tried and true world of print advertising, now a strategic, full-service marketing agency with offices in Southern Pines, Charlotte, Greensboro, and Raleigh. We’re a team of experienced marketers, strategists, creatives, and developers that believe every business can be a success.

Our agency’s name, inspired by the Wright Brothers’ innovation in our beloved Old North State, pays homage to their courage, creativity, and ingenuity that introduced us to the limitless possibilities of flight. We may not be a flying machine, but we will elevate your brand to new heights.

Work At First Flight

Our best perk is our peers! We’re always looking for more problem solvers, brand builders, rule breakers, and what’s nexters. Check out our most needed roles or feel free to contact us to start a conversation.

Kit McKinley
AGENCY DIRECTOR
Keith Borshak
CREATIVE DIRECTOR
Faith Manning
CUSTOMER SUCCESS OFFICER
Grace Crawford
PROJECT MANAGER
Diane DePaul
CLIENT DEVELOPMENT SPECIALIST
Melanie Shanahan
ACCOUNT MANAGER
Alex Crews
DIGITAL STRATEGIST
Matt Wilson
FRONT END DEVELOPER
Lauren Cook
CONTENT CREATOR
Mike Arnebeck
DESIGNER
Gina Meador
ACCOUNT MANAGER
2023 Marketing Trends

Kit Mckinley

AGENCY DIRECTOR

Kit McKinley likes a good challenge – preferably at warp speed. As a former member of the US Ski Team (meaning that yes, she was among the best athletes in the nation), she thrives on adrenaline but also knows the importance of accuracy. One slip, and you’ve got skis and feet and parts flying all over the place. Her skills have come in mighty handy in her multi-decade career in publishing. The University of Utah alum earned awards from the Gold Book Association, NC Press Association, Florida Press Association, Association of Alternative Newsmedia and was dubbed MCR Affiliate of the Year. Now, as First Flight’s agency director, our Captain K fearlessly leads our team to consistently deliver excellence. Her daughter also loves adventure, as the pair take a road trip every year while Iditarod wannabes Rocky, a husky, Moose, a German shepherd/malamute mix, and Bellamy, a Corgi, hold down the fort.

Certifications:

  • HubSpot Inbound
  • HubSpot Digital Advertising
  • Google Analytics
  • Google Ads – Shopping, Mobile, Video, Display, and Search
  • Yext Certified Partner
Keith Borshak, Creative Director

Keith Borshak

CREATIVE DIRECTOR

He’s had clients such as Pepsi, American Airlines, FootAction, & American Red Cross. He’s received awards from The One Show for Art & Copy, Communication Arts, National Addy (12 of them), GRAPHIS Design Annual, Print Regional Magazine, and scores more. His artwork is featured in a marketing textbook. We could go on, but we have only so much space. All of this is but a tip of the iceberg of Keith Borshak’s credits from his nearly three decades on the creative side of the advertising biz. Perhaps his creativity comes from the fact that he grew up in the shadow of the Matterhorn (seriously) at Disneyland in Anaheim, California. Whatever it may be, we’re just glad he’s with us. As First Flight’s Creative Director, his goal is to simultaneously raise the creative bar for the agency, and raise the creative sensibilities of our clients while solving their business problems. He and Julie, his bride of more than 30 years, have two great kids and a granddaughter, Isabella.

Quality Assurance Specialist Faith Manning

Faith Manning

CUSTOMER SUCCESS OFFICER

George Michael once sang, “’Cause I gotta have faith. I gotta have faaaith.” But he didn’t have our Faith. Our Faith (Manning) is so much better. She is a master at creating a team atmosphere that produces excellence. As sales and customer success manager, she works with clients to navigate marketing needs, and delves into the who, what, where, why and how to make solutions work. A Pinehurst gal, and UNC-Chapel Hill communications grad, Faith also has a flair for creating themed cakes – much to the delight of the children (and adults) in her family. 

Certifications:

  • Yext Certified Partner

Grace Crawford

PROJECT MANAGER

Not many people can cross the divide between being a free-wheeling, idea-flying creative and a hard-nosed, get-‘er-done project manager. But Grace Crawford does it wonderfully and—wait for it—gracefully. With more than 10 years in advertising, many of those with big agencies in New York, Grace is a master at fashioning ideas into solutions that work—so much so that she is a certified Scrum Master. The fine arts grad from Loyola University in Maryland loves to create art, thrift shop, and hang with her husband, three children, and German Shorthaired Pointer pups, Page and Bowie.  

Certifications:

  • Certified ScrumMaster® (CSM®)

Diane DePaul

CLIENT DEVELOPMENT SPECIALIST

She’s spent over three decades in New York City at the helm of media brands like Southern Living, Marie Claire and Allure. She’s a New Jersey native, a world traveler, and she’ll wipe the floor with you in a game of pool. She’s Diane DePaul, and she’s First Flight’s Client Development Specialist for New Business. Armed with a BS in Advertising from Syracuse University, Diane specializes in working with clients to achieve their brand goals while developing new and innovative ideas with her team. Plus, she makes a pretty killer guacamole. When she’s not chasing down new leads or adding stamps to her passport, you can find Diane on a long walk with her husband Tom or hanging out with rescue cats Andy and Ollie.
Melanie Shanahan
Melanie Shanahan

Melanie Shanahan

ACCOUNT MANAGER

She’s a former tom-boy, born and raised in South Dakota, where she found her passion for art and inspired her one-way ticket to Georgia to pursue and complete a Fine Arts degree from Savannah College of Art and Design.

Melanie continues to carry her creative talents through life and into every professional experience she has. Having worked in almost every industry, she brings a strength to serve a broad range of clients. With an ability to find humor in almost anything, Melanie’s spirit is contagious. If you don’t see her running around with her husband and two sons, Harper and Hardin, you’ll find her painting and fashioning custom denim jackets.

Alex Crews

DIGITAL STRATEGIST

Alex is a Colorado native and military spouse with a Bachelor of Science in Business Administration, Marketing. She has a passion for creatives and strategy and has managed social media for a variety of industries, including artists, lawyers, home builders and marketing agencies. She’s a Hufflepuff and has been to almost every Harry Potter location, including the Warner Bros. Studio Tour in London. When she’s not at First Flight Agency, she’s working on her Etsy shop, reading a novel she found on #BookTok, spending time outdoors or hanging out with her husband and pets.
 
Certifications:
 
  • Social Media Certified HubSpot Academy
  • Meta Certified Digital Marketing Associate
  • The Complete Digital Marketing Guide Udemy 
  • Email Marketing Certified HubSpot Academy
  • Google Ads Certified – Measurement, Search 
  • Google Analytics Certified 
Matt Wilson - Firewalls
Matt Wilson - Firewalls

Matt Wilson

DEVELOPER

Matt began his career at First Flight in sales, and after nearly 20 years, he decided it was time for a change. To that end, he packed up his dog and computer and moved to Raleigh, NC, to live with his fiance, Gina. Although he decided to make a big move and career change, First Flight was eager to have him move into his new role as front-end developer.

A recent graduate of the Coding Bootcamp at UNC Chapel-Hill, Matt can now proudly call himself a full-stack web developer…and then spend the next 20 minutes explaining what that means. He works primarily as a front-end developer, but fortunately for us, he has the skills to move to the back-end if needed. All aspects of web design and development fascinate him, so he’s continuing his education by taking as many programming classes as he can fit into his busy schedule!

Matt enjoys video games, long walks with his pup Flurry, coding, coding, and more coding. He also finds it very strange to talk about himself in the third person. First Flight Agency is happy to have you, Matt.

Lauren Cook TikTok

Lauren Cook

CONTENT CREATOR

A graduate of the film school at the University of North Carolina School of the Arts, Lauren is a writer, movie junkie, and mild coffee addict. Words have always been her superpower; whether it’s writing screenplays, short stories, essays about why Anakin Skywalker is the greatest Star Wars character or snappy marketing copy, she’s got a pen and a thesaurus ready to go. When she’s not writing (and rewriting) content for First Flight, Lauren loves playing video games, reading books that make her cry, daydreaming about moving to Edinburgh to write the next great American novel, and rambling to anyone who’ll listen about The Lord of the Rings.

Mike Arnebeck

DESIGNER

MinneSNOWta. It takes a hearty soul to endure those Minnesota winters, as Mike Arnebeck can attest. Fortunately for First Flight, he migrated south and has been with the company for 10 years, currently as First Flight’s lead designer. You name it, and he can design it. As Mike is also our resident funny guy, he claims his education is a “BS in BS,” but we know better. He’s whip-smart, with not just one but two degrees in multimedia. He’s also an Army veteran with a wife still serving in the Army, four children, two dogs, and two cats.  

Account Manager Gina Meador
Account Manager Gina Meador

Gina Meador

ACCOUNT MANAGER

Gina is no stranger to managing clients. As a former Probation Officer, she has maintained and managed a caseload of individuals with a wide range of offenses. Being a Probation Officer has taught her a lot about the importance of communication, listening, and being present. These are just some of the important skills that Gina believes makes a great Account Manager.  
Gina has a degree from West Virginia University, which means she bleeds Gold and Blue. I mean, her daughter’s middle name is Morgan, named after Morgantown where WVU is located. When Gina’s not working, you can find her enjoying a glass of red wine and hanging out with her husband and daughter.