BLOG
From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.
RECENT POSTS
Looking to Land That Big Client? Might Want to Do Your Homework
Let’s face it, no one really liked doing homework in school, but it’s what you had to do to get good grades (hopefully) and get
The Good Client
In the past, I’ve shared numerous tips on how to be the ideal account manager internally with your team and externally with clients; however, let’s
Consider Gamification for your Business
Spin the wheel for a discount! Help the bear climb the mountain! Collect points to redeem! These are all common phrases we encounter online as
Color Modes: RGB vs CMYK vs HEX
Colors play a significant role in design, marketing and brand identity. Understanding the different color modes is essential for anyone working with visual content because
AI and Account Management
I recently saw this news segment on Artificial Intelligence (a.k.a. AI) and how it is infiltrating the marketing world. I am still wrapping my head
Podcasting: A Creator’s Guide
I’ve addressed podcast advertising, its benefits, and what you should know as an advertiser considering podcasts in Podcast Advertising 101. Here, I’d like to explain
So What’s This TikTok Thing Anyway?
“So I saw this TikTok the other day…” If you’ve been around anyone under the age of 25 in the past few years, it’s a
The Friends and Family Discount Dilemma
Freelancers, entrepreneurs, and business owners already have a difficult time charging what their time and talents are worth. Stepping out on your own to work
Website Security: Firewalls
What is a firewall? In the simplest terms, firewalls control what is and is not allowed to pass through a network based on a set
