BLOG
From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.
RECENT POSTS
Stanley Cup Trend
“Sippin’ Success: The Stanley Quencher Cup Craze” In a world where hydration meets style, one trend has taken the beverage scene by storm – the
The Difference Between Raster and Vector Images
There are two main types of images that are commonly used when it comes to digital graphics: vector and raster. Both have their own unique
Marketing Trends for 2024
As we get into 2024, several exciting marketing trends are set to reshape the landscape. Some of these have been dominating for years, while some
Social Media Marketing Trends for 2024
As we approach the end of 2023, let’s take a moment to celebrate our achievements and get excited about all the amazing possibilities that the
Looking to Land That Big Client? Might Want to Do Your Homework
Let’s face it, no one really liked doing homework in school, but it’s what you had to do to get good grades (hopefully) and get
The Good Client
In the past, I’ve shared numerous tips on how to be the ideal account manager internally with your team and externally with clients; however, let’s
Consider Gamification for your Business
Spin the wheel for a discount! Help the bear climb the mountain! Collect points to redeem! These are all common phrases we encounter online as
Color Modes: RGB vs CMYK vs HEX
Colors play a significant role in design, marketing and brand identity. Understanding the different color modes is essential for anyone working with visual content because
AI and Account Management
I recently saw this news segment on Artificial Intelligence (a.k.a. AI) and how it is infiltrating the marketing world. I am still wrapping my head
