From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.

Lights, Camera, Advertise

Picture this: you’re an aspiring screenwriter, and you’ve just finished the script for your dream movie. You’ve spent countless hours writing and re-writing, agonizing over

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Why Testimonials Are Important

Testimonials are one of the most important (and often overlooked) elements of a business’ marketing strategy. I consider testimonials “earned marketing.” They aren’t something you

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90 Percenter

The year was 2008, and it was a beautiful day in the month of May. Savannah, Georgia, is beautiful every day, but this day? This

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Collaborative Marketing

As I was scrolling through my Instagram feed, I noticed that one of my favorite clothing brands has a new partnership. We see a lot

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5 Marketing Myths to Ditch

Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five,

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JPEGs or PNGs

JPEGs and PNGs are two of the most popular image file formats used today. Since there isn’t a “one-size-fits-all” for file formats, what are the

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Word-of-Mouth Advertising

It sounds like an over-simplification, but it’s important to understand why, no matter how great you think your product or service is, it’s still vitally

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