The Good Client

In the past, I’ve shared numerous tips on how to be the ideal account manager internally with your team and externally with clients; however, let’s

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AI and Account Management

I recently saw this news segment on Artificial Intelligence (a.k.a. AI) and how it is infiltrating the marketing world. I am still wrapping my head

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Graphic Design v. Fine Art

Graphic design and art overlap in many ways because they are both visual expressions of an idea. They are often conflated because they share the same

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Understanding Research

We’ve all heard the phrases, “according to the latest research,” and “a recent study found that.” And, a lot of times, we hear them and

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