MARKETING
The Friends and Family Discount Dilemma
Freelancers, entrepreneurs, and business owners already have a difficult time charging what their time and talents are worth. Stepping out on your own to work
2023 Marketing Trends: The Year of the Rabbit
Happy 2023! As the Year of the Tiger draws to an end on January 21st, we look ahead to the Year of the Rabbit, saying
Collaborative Marketing
As I was scrolling through my Instagram feed, I noticed that one of my favorite clothing brands has a new partnership. We see a lot
The Ethical Dilemma Marketers Face
The world has changed, and I think marketing has played a big role in that. Every day you watch ads on your TV, see posts
5 Marketing Myths to Ditch
Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five,
Word-of-Mouth Advertising
It sounds like an over-simplification, but it’s important to understand why, no matter how great you think your product or service is, it’s still vitally
Making the Most of Your Marketing Plan
Finding your way in today’s marketing landscape is daunting, and keeping up with current marketing plan trends and your own success metrics while running a
The Cobbler’s Children Get Shoes
Like many businesses today, First Flight Agency has a business plan with a marketing strategy. One of our goals for 2022 is to provide our
Beanie Babies: What Made Them Sell?
I recently watched this documentary about Beanie Babies. I found the whole thing very nostalgic. I did not fall subject to the craze myself, but
