5 Marketing Myths to Ditch
Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating...
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Word-of-Mouth Advertising
It sounds like an over-simplification, but it’s important to understand why, no matter how great...
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Making the Most of Your Marketing Plan
Finding your way in today’s marketing landscape is daunting, and keeping up with current marketing plan...
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The Cobbler's Children Get Shoes
Like many businesses today, First Flight Agency has a business plan with a marketing strategy. One of...
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Beanie Babies: What Made Them Sell?
I recently watched this documentary about Beanie Babies. I found the whole thing very nostalgic. I did...
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How Coinbase Won The Superbowl Ads War
Coinbase Wins the Super Bowl Ads War without any celebrities, no expensive special effects, and not even...
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Digital Marketing Trends in 2022 That Will Drive Success
2022 is the year of strategic change. In the past, marketing was about getting your name out there. This...
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What I Learned Working With Olympians
While marketing for Olympic athletes and marketing for small businesses may seem like two different worlds,...
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The Impact on Email Marketing by Apple’s Mail Privacy Protection
Apple Mail Privacy Protection (MPP) is here, and we want to help you navigate the updates. Perhaps you...
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Tweaking Your Brand Identification
Take the angst out of tweaking your brand identification.  Your brand is a promise. It’s a deal you make...
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Understanding Research
We’ve all heard the phrases, “according to the latest research,” and “a recent...
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Standing Out In A World Of Infinite Supply
The past three months, I have been out on maternity leave, and although I wasn’t working in the...
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Revisiting Your Online Storefront
(Non-Technical Talk About Websites and CX) Is this you?  In the excitement of getting “something”...
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Bye Bye Funnel, Hello Flywheel
If you are in a business with a marketing strategy, you have probably heard of the marketing funnel:...
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Tell Me About Your Business
When it comes to telling your brand’s story, you are the best voice for your business. When working...
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Podcast For Your Business
Podcast For Business Growth As I watch my teenager bop around the kitchen making a snack, I ask her a...
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Advocacy Marketing
It is no surprise that a marketing budget can add up fast, and while marketing is an essential part of...
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180 Degree Thinking
180 Degree Thinking When faced with solving a problem, sometimes, believe it or not, you may want to...
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Keep Your Eyes On The Horizon
THREE BUSINESS TIPS DURING A CRISIS We find ourselves in unprecedented times. The world has seen crises...
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Marketing vs. Advertising
Simply put, Marketers offer a product or service. Advertisers tell people about what the Marketer offers...
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