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How to Get Un-Stuck
If you’ve ever been faced with solving a creative problem, you may have run into the issue of getting creatively stuck. I am currently working
2023 Marketing Trends: The Year of the Rabbit
Happy 2023! As the Year of the Tiger draws to an end on January 21st, we look ahead to the Year of the Rabbit, saying
Lights, Camera, Advertise
Picture this: you’re an aspiring screenwriter, and you’ve just finished the script for your dream movie. You’ve spent countless hours writing and re-writing, agonizing over
Why Testimonials Are Important
Testimonials are one of the most important (and often overlooked) elements of a business’ marketing strategy. I consider testimonials “earned marketing.” They aren’t something you
90 Percenter
The year was 2008, and it was a beautiful day in the month of May. Savannah, Georgia, is beautiful every day, but this day? This
Collaborative Marketing
As I was scrolling through my Instagram feed, I noticed that one of my favorite clothing brands has a new partnership. We see a lot
The Ethical Dilemma Marketers Face
The world has changed, and I think marketing has played a big role in that. Every day you watch ads on your TV, see posts
5 Marketing Myths to Ditch
Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five,
JPEGs or PNGs
JPEGs and PNGs are two of the most popular image file formats used today. Since there isn’t a “one-size-fits-all” for file formats, what are the
