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From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.
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The Ethical Dilemma Marketers Face
The world has changed, and I think marketing has played a big role in that. Every day you watch ads on your TV, see posts
5 Marketing Myths to Ditch
Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five,
JPEGs or PNGs
JPEGs and PNGs are two of the most popular image file formats used today. Since there isn’t a “one-size-fits-all” for file formats, what are the
Word-of-Mouth Advertising
It sounds like an over-simplification, but it’s important to understand why, no matter how great you think your product or service is, it’s still vitally
Website Security: Malware & Blacklisting
A topic that tends to get overlooked when businesses are thinking about their website is security. Design & development are frequently held to a higher
Advertising Teamwork
There’s a long-standing notion in advertising that the Account Manager and Creative relationship is often met with friction, yet an agency cannot survive without either
Making the Most of Your Marketing Plan
Finding your way in today’s marketing landscape is daunting, and keeping up with current marketing plan trends and your own success metrics while running a
Podcast Advertising 101
Podcast advertising may seem like a niche product, but podcasts themselves serve niche audiences. Every business makes decisions on where to allocate advertising dollars. When
The Cobbler’s Children Get Shoes
Like many businesses today, First Flight Agency has a business plan with a marketing strategy. One of our goals for 2022 is to provide our
