From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.

5 Marketing Myths to Ditch

Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five,

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JPEGs or PNGs

JPEGs and PNGs are two of the most popular image file formats used today. Since there isn’t a “one-size-fits-all” for file formats, what are the

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Word-of-Mouth Advertising

It sounds like an over-simplification, but it’s important to understand why, no matter how great you think your product or service is, it’s still vitally

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Advertising Teamwork

There’s a long-standing notion in advertising that the Account Manager and Creative relationship is often met with friction, yet an agency cannot survive without either

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Podcast Advertising 101

Podcast advertising may seem like a niche product, but podcasts themselves serve niche audiences. Every business makes decisions on where to allocate advertising dollars. When

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