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Podcasting: A Creator’s Guide

I’ve addressed podcast advertising, its benefits, and what you should know as an advertiser considering podcasts in Podcast Advertising 101. Here, I’d like to explain

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How to Get Un-Stuck

If you’ve ever been faced with solving a creative problem, you may have run into the issue of getting creatively stuck. I am currently working

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Lights, Camera, Advertise

Picture this: you’re an aspiring screenwriter, and you’ve just finished the script for your dream movie. You’ve spent countless hours writing and re-writing, agonizing over

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Why Testimonials Are Important

Testimonials are one of the most important (and often overlooked) elements of a business’ marketing strategy. I consider testimonials “earned marketing.” They aren’t something you

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90 Percenter

The year was 2008, and it was a beautiful day in the month of May. Savannah, Georgia, is beautiful every day, but this day? This

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