From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.
Revisiting Your Online Storefront
(Non-Technical Talk About Websites and CX) Is this you? In the excitement of getting “something” online for your business, you launched a new website despite
A Surface Dive Into The World Of Social Media
Social media has gone from basic and optional to elaborate and almost a necessity over the last 10 to 20 years. While you could get
Predicting Client’s Needs & Anticipating Changes
I previously shared that the ultimate goal of client relationships is providing a $100 Experience—but what are the exact steps to getting there? One important
Why Updating Your Site Is Good For SEO
What Are Search Engines? All websites are reliant on search engines in some way. Search engines, in some form, have existed since 1995 when Yahoo!
Bye Bye Funnel, Hello Flywheel
If you are in a business with a marketing strategy, you have probably heard of the marketing funnel: the mechanism that turns leads into customers.
Building Customer Relationships No matter your industry, having deep and authentic customer relationships is essential. The following is a collection of ideas and occurrences on
Tell Me About Your Business
When it comes to telling your brand’s story, you are the best voice for your business. When working with an agency or content writer to
What is WordPress?
In the late 1990’s and early 2000’s the decision for a small business to hire an agency to build a website had to be very
The $100 Experience
I learned a simple yet invaluable lesson about growing and maintaining client relationships when I was an Account Manager at a start-up agency in NYC. A