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From hundred dollar bills to flywheels, our corner of the blogosphere is carefully curated to help you navigate and understand the growing marketing landscape. Subscribe to our email newsletter, Flight Log, to receive our latest blogs.
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Bye Bye Funnel, Hello Flywheel
If you are in a business with a marketing strategy, you have probably heard of the marketing funnel: the mechanism that turns leads into customers.
Customer Relationships
Building Customer Relationships No matter your industry, having deep and authentic customer relationships is essential. The following is a collection of ideas and occurrences on
Tell Me About Your Business
When it comes to telling your brand’s story, you are the best voice for your business. When working with an agency or content writer to
What is WordPress?
In the late 1990’s and early 2000’s the decision for a small business to hire an agency to build a website had to be very
The $100 Experience
I learned a simple yet invaluable lesson about growing and maintaining client relationships when I was an Account Manager at a start-up agency in NYC. A
Podcast For Your Business
Podcast For Business Growth As I watch my teenager bop around the kitchen making a snack, I ask her a question. She, of course, doesn’t
Public Relations
Public Relations The professional maintenance of a favorable public image by a company or other organization. Public Relations is all-encompassing, and the distinction between public
Google Search Updates
2020 Google Search Updates Google is constantly working to update their software services and modify their search offering (Google.com) in an effort to streamline the
Logo Design Considerations
When you think of a successful business or organization, oftentimes, their logo will appear in your mind. According to the Social Science Research Network, 65%
