Have you ever searched for a business on Google and couldn’t find it? Or worse, you found it, but the information was incorrect? Imagine you search for a new pizzeria on google and you see that they are open until 7pm. You load your family in the car and you head out, only to arrive and see that they are closed today. Frustrating, right? This is why business listings are so important. The whole experience leaves a bad taste in your mouth, and clearly not the one of pizza.
Business listings are portfolios of your business’s information. Things like your business name, address, and phone number. Listings are how people find you online, and also make your business more searchable online.
The thing about business listings that’s so daunting is that there are more than 200 online listing sites (do a quick scan to see), and, if your listings aren’t accurate and consistent among them all, it will make it harder for customers to find your business online.
This happens because Google only wants to list trustworthy businesses. Your inaccurate information could be detrimental to Google’s business because it makes Google seem untrustworthy and inaccurate. Therefore, Google only wants to show your business if they can trust that all of the information listed online is accurate. Think back to that story about the new pizzeria. If that information listed is not correct, Google will essentially push your listing down in search results. Therefore, if someone just searches for “pizza near me” that pizzeria may not even show up.
To measure all of this info, your business has a listing accuracy score. If all of your information among online listing sites is accurate, your online listing accuracy score will be 100%. The higher your score, the more likely your business is to show up online. This is how search engines rank your website and determine whether or not your customers can find your business online. If you have any sort of competition in your area, a high listings accuracy score is imperative to the success of your business.
Here at First Flight Agency, we can make updating your listings easy. We can provide business listing management, where we keep track of ALL of your listings online and make sure the information is accurate among over 200 websites. This helps people find your business online and, in turn, increases traffic and sales to your business. Finding all of these listing sites on your own, and updating them regularly, would be nearly impossible.
Not sure where your business stands? Use our free scan tool to learn more.