What We Did
Moore County Schools needed an ongoing relationship with an agency ready to help them tackle any of the challenges that came their way. We have worked on several projects with them to include responding and changing course through the COVID-19 pandemic.
Like most organizations, Moore County Schools had to adapt due to COVID-19; therefore, “Choices,” a learning program, was born to accommodate everyone’s learning needs. Students could enroll in three different ways – In Person at School, Connect Virtual Academy, and Blend+Ed. The Choices campaign began with cohesive branding and rolled out into a microsite, social media, videography, and advertising.
The logo was a literal take on illustrating the three paths available to students to learn and succeed at Moore County Schools. The shape of the arrows also suggests an upward, positive trajectory.
The simple No. 2 pencil is an icon of traditional, in-person studying, testing, note-taking, etc.
Connect! Virtual Academy
Shapes that resemble open laptops also suggest butterflies taking flight. A positive message with a colorful palette pulled from the brand standards makes for an uplifting visual treatment.
The plus sign represents the blended program offered, which serves kids primarily homeschooled but partaking in some in-school activities.
We put the Moore County Choices landing page together to assist parents with deciding how to send their children to school for the 2021-2022 school year.