PRIDE TO THE
What We Did
- Brand Revitalization
- Marketing Strategy
- Website Design
- Logo Redesign
- Paid Search
- Multi-Channel Advertising
Before working with us, Pro Contracting Services (PCS) ownership suspected that the brand ID might not accurately reflect the growing brand’s core. It was time to modernize and allow for smoother communication across digital channels to capture clients in a highly competitive market.
Digging into the business and educating ourselves on what makes this company tick, we quickly realized that the current ID, the road construction character, and the winding highway illustration were problematic. The current logo and tagline did not convey the right message. Their website lacked capabilities that would allow for proper digital marketing and streamlined customer communications.
PCS is a company that operates on the notion that when you take pride in your job, it shows. They needed to put forth a look, tone of voice, and feel that was centered around one simple idea; PRIDE. The overall look would be bold, clean, and well organized. With a new look and new tagline that reflects the brand, further brand communications have been developed. From shirt and truck graphics to a new website, across the board, PCS has a new look that they can be proud of.
Pro Contracting Services: Website
With a total rebrand, PCS had a golden opportunity to tell their story, projecting that notion of Pride on the Job through their website. With all-new photography, including images of their new logo on staff work shirts and hats along with informative and personable videography — PCS could communicate with potential clients on a more professional yet friendly level. Fitted with the new videos, images, logo, detailed services pages, and a comprehensive contact form for quick communication and personalized job quotes directly from the PCS team, their website was ready to go to work.
Custom Built Instant Quote Tool
PCS wanted a way to communicate promptly with potential clients visiting their website rather than a standard contact form. We created a custom instant quote tool with their full menu of services, including room for the client’s comments and details about their property. This solution gave PCS that avenue of instant engagement while providing the possible customer with an emailed quote for services in minutes – no matter what time of day.
Staying in contact with past and current clients with seasonal advice and other messaging is important for PCS in strengthening customer relationships and continuing to offer services. We designed email templates incorporating their branding with two separate client email loads for residential and commercial clientele. Complete with analytics, PCS can monitor the success of each campaign and adjust for future sends.
Pro Contracting Services: Video
FFA brought Pride On The Job to life with videography. Coupled with footage of PCS on the job, the owner was able to speak directly to the user and tell about his services in a personable way, describe the business’s mission, and further the story of Pride On The Job.