MAKING A CASE
What We Did
Paid & Organic Search
Paid & Organic Search
Tharrington Smith, LLP is one of the oldest law firms in Raleigh, NC. They have a long-standing reputation as top-notch attorneys and have been a part of many well-known legal cases. They knew it was time for their brand and website to move to a more contemporary look, tone, and feel.
Tharrington Smith: Website
Tharrington Smith is a unique firm with multiple attorneys practicing in various areas of law. Bringing several existing websites together under one new website was just the verdict to connect potential clients directly with the right attorney. Thus, strengthening their motto: People don’t hire law firms, they hire people.
Tharrington Smith: Video
Tharrington Smith: Print Advertisements
Once “Tharrington Smith & You” was launched, we created a companion print advertising campaign for various magazines and publications in North Carolina. Variations of the tagline like “Tharrington Smith & Peace of Mind” and “Tharrington Smith & Perspective” gave context and depth to define what “You” means in that client relationship with the firm.
Tharrington Smith: Social Media Campaign
FFA opened the door for Tharrington Smith, LLP, to a new level of messaging. With Tharrington Smith having so many associates in various areas of law, FFA wanted to spotlight those individuals. From attorneys running marathons to the far-reaching importance of their many trials, social media has been a perfect conduit for engaging, relatable content. Content that has not only revealed Tharrington Smith’s connections in the community but has also strengthened them.
Tharrington Smith: Business Listings
With over 35 lawyers in various practice areas, having clear, consistent information available on off-site searches is crucial for Tharrington Smith. In response, First Flight maintains business listings for the firm and each attorney across 75+ channels. Reputation management for the firm also keeps communication open within the search engines, and feedback or questions from reviews are acknowledged promptly. Listings and reputation management are basic services that pack a punch. Not only do they keep Tharrington Smith’s off-site information in order, but they also improve their website’s SEO and search rankings while saving valuable time for clients.