CREATING A
UNITED FRONT
What We Did
Multi-Channel Advertising
Before launching a local fundraising initiative, United Way needed a cohesive ad campaign where each piece focused on one area of awareness yet spoke to all the issues addressed. First Flight developed and launched a successful multi-channel approach with an overarching message for the social organization’s campaign.
Multi-Channel Advertising
For the campaign to impact the community, United Way needed to reach more than one target audience. A wide-reaching, blanket approach was required to get the word out. First Flight implemented “The Cycle of____Stops When We Unite” campaign in a variety of ways. Digital and print marketing was launched through social media, online advertising, printed publications, outdoor signage and roadside signs. The campaign reached the desired audiences and significantly impacted United Way’s efforts to raise money to address the areas where the community suffered.
