Streamlining Your Business’s Processes
Picture this: your company has done an exceptional job at instilling a process to help ensure projects don’t get lost. Perhaps you even begin to acquire fancy software systems for project management, asset management, and time entry; however, there’s one catch: None of your programs are streamlined and working together. Efficiency is essential to a business’s success. […]
Looking to Land That Big Client? Might Want to Do Your Homework
Let’s face it, no one really liked doing homework in school, but it’s what you had to do to get good grades (hopefully) and get you through school. You might have thought that when you finally got out of school, homework was once and for all behind you. Right? Wrong! Homework continues to be an […]
The Good Client
In the past, I’ve shared numerous tips on how to be the ideal account manager internally with your team and externally with clients; however, let’s take a look at how one could be a good client for an agency to partner with. You may not have necessarily been a client involved with marketing per se; […]
AI and Account Management
I recently saw this news segment on Artificial Intelligence (a.k.a. AI) and how it is infiltrating the marketing world. I am still wrapping my head around the concept of AI, but if you have yet to notice, AI is emerging everywhere, most popularly Chat-GPT. This got me thinking from the perspective of an account manager. […]
How Working From Home Changed Our Workflow
Like a lot of businesses during the start of Covid, we at First Flight Agency had to make the somewhat challenging transition from working strictly in an office setting to working from home. Even two years after the start of Covid, working from home is still prevalent, with especially a lot of businesses making the […]
Understanding Our Clients And Their Needs
I’ve previously shared about giving your clients a $100 experience by anticipating their needs, but how do we become proficient in understanding our clients and their needs? We need to be well-versed in what makes our clients tick before knowing what their needs are. We talk a lot about psychology in marketing, but there’s plenty […]
Graphic Design v. Fine Art
Graphic design and art overlap in many ways because they are both visual expressions of an idea. They are often conflated because they share the same fundamental visual principles (color, balance, shape, line, contrast, etc.), i.e., the same principles that apply to good art also apply to good graphic design. What differentiates graphic design and […]
The Impact on Email Marketing by Apple’s Mail Privacy Protection
Apple Mail Privacy Protection (MPP) is here, and we want to help you navigate the updates. Perhaps you have heard the scuttlebutt that email open rates are dead or that MPP will forever change the email marketing landscape. Let’s take a moment and see what all the fuss is. What is Mail Privacy Protection? […]
From Probation Officer To Account Manager
Up until three years ago, I was in a felony adult probation office working with high-risk offenders. I had been doing this job since graduating college. It was all I had known, and I loved it — at times. When I first started in this field, I was all gung-ho and didn’t care what the […]
Understanding Research
We’ve all heard the phrases, “according to the latest research,” and “a recent study found that.” And, a lot of times, we hear them and wholeheartedly believe the information that follows. But have you ever thought about these studies and the processes necessary to gather all of that information? When I first started school at […]