Organization Culture at First Flight Agency
Our Organization Culture I believe we have a great organization culture at First Flight Agency, and I love working here in part because of that experience. Our agency director created a great environment for team growth and cohesion. Even though we operate separately, we grew out of The Pilot, and Publisher David Woronoff has also […]
Predicting Client’s Needs & Anticipating Changes
I previously shared that the ultimate goal of client relationships is providing a $100 Experience—but what are the exact steps to getting there? One important way to cultivate a flourishing client-agency relationship is to predict the client’s needs and anticipate any changes. Fresh out of college and as a novice account executive, I learned this […]
Bye Bye Funnel, Hello Flywheel
If you are in a business with a marketing strategy, you have probably heard of the marketing funnel: the mechanism that turns leads into customers. The marketing funnel is the foundation that built the customer journey. However, with accelerated mobile pages (AMP), chatbots, and other intelligent agents, new digital experiences continue to disrupt customer journeys. […]
Customer Relationships
Building Customer Relationships No matter your industry, having deep and authentic customer relationships is essential. The following is a collection of ideas and occurrences on how to develop better relationships with people. A majority of this information was pulled from two of my favorite books, The Power of Moments by Chip Heath and Dan Heath and How to […]