Let’s Get Engaged!
As a business owner or manager in today’s competitive marketplace, it’s not enough to just make a sale. Building lasting relationships through engagement can increase customer retention and brand loyalty. Providing excellent customer experiences, interacting with them on various social media platforms, responding to their queries and feedback and offering personalized solutions are ways to […]
Is AI bad for Creativity?
I thought I would try a little experiment by utilizing ChatGPT to generate thoughts on AI and its impending impact on simple things like creative thought. A pretty broad brush, but bear with me. I wanted AI to answer a question in which the very nature of the query would force AI to either A. […]
Bye Bye Birdie: What the ‘Twitter’ to ‘X’ Transition Means for Marketing
The internet’s most famous bird is no more. Over the past year, after being purchased by billionaire Elon Musk, Twitter has been steadily rebranded to ‘X,’ what Musk calls “the everything app.” ‘Tweets’ are now simply ‘posts,’ ‘retweets’ are ‘reposts,’ and the iconic bird logo is nowhere to be found. But is this purely an […]
Marketing Trends for 2024
As we get into 2024, several exciting marketing trends are set to reshape the landscape. Some of these have been dominating for years, while some are new contenders. Below are some marketing ideas to incorporate into any marketing strategy: 1. AI-powered Personalization: AI will continue to take center stage, driving hyper-personalized experiences for customers. Expect […]
Social Media Marketing Trends for 2024
As we approach the end of 2023, let’s take a moment to celebrate our achievements and get excited about all the amazing possibilities that the new year will bring. Many are thinking ahead to welcome in the new year by setting goals for their personal lives and businesses – which begs the question, what social […]
90 Percenter
The year was 2008, and it was a beautiful day in the month of May. Savannah, Georgia, is beautiful every day, but this day? This was extra special. It was graduation and the first day of my future! A fresh art school graduate, wearing some killer platform sandals and ready to pursue my passion with […]
Collaborative Marketing
As I was scrolling through my Instagram feed, I noticed that one of my favorite clothing brands has a new partnership. We see a lot of brands joining forces these days in beauty, home goods, electronics …the list goes on. This is known as collaborative marketing. This marketing strategy involves two or more companies coming […]
The Ethical Dilemma Marketers Face
The world has changed, and I think marketing has played a big role in that. Every day you watch ads on your TV, see posts on social media, and listen to spots probably put together by advertisers. Nothing is exempt from the touch of marketing or advertising in one way or another. This example may […]
5 Marketing Myths to Ditch
Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five, avoiding these marketing myths will help you and your business stay on the path to success as you work to boost your brand. Myth #1: Marketing and Advertising are the […]
Being a Graphic Designer in the Army
I know what you’re thinking: “I didn’t know the Army had a graphic designer.” Don’t worry; most people don’t know that, including many who are in the Army. My official job title was “Multimedia Illustrator,” and according to the Army’s job description, “a multimedia illustrator is responsible for the graphic artwork, layouts, posters, graphs or […]