How Coinbase Won The Superbowl Ads War
Coinbase Wins the Super Bowl Ads War without any celebrities, no expensive special effects, and not even a logo. Here’s why. Ideas matter. Executions, no matter how much money and celebrity you put behind them, can rarely motivate people to actually DO something like a great idea can. Proof of this is that so many […]
Digital Marketing Trends in 2022 That Will Drive Success
2022 is the year of strategic change. In the past, marketing was about getting your name out there. This year, it will be about a strong brand, engaging storytelling, and the effectiveness of that story. Marketing will consist of business owners taking risks, investing in their brands, and listening more to their engaged customers. Effective […]
The Impact on Email Marketing by Apple’s Mail Privacy Protection
Apple Mail Privacy Protection (MPP) is here, and we want to help you navigate the updates. Perhaps you have heard the scuttlebutt that email open rates are dead or that MPP will forever change the email marketing landscape. Let’s take a moment and see what all the fuss is. What is Mail Privacy Protection? […]
Google Core Update(s) 2021
This is a short update related to the Google Search Updates blog where I outlined the announced web page experience update Google announced last fall. This web vitals update has been scheduled for completion at the end of August, so we’ll keep an eye on the effect of the update as the change settles in. […]
Bye Bye Funnel, Hello Flywheel
If you are in a business with a marketing strategy, you have probably heard of the marketing funnel: the mechanism that turns leads into customers. The marketing funnel is the foundation that built the customer journey. However, with accelerated mobile pages (AMP), chatbots, and other intelligent agents, new digital experiences continue to disrupt customer journeys. […]
Podcast For Your Business
Podcast For Business Growth As I watch my teenager bop around the kitchen making a snack, I ask her a question. She, of course, doesn’t hear me, because like all teens since the Sony walkman of the 80s, she has something in her ears. I sigh, get her attention, ask my original question, and then […]