Stanley Cup Trend
“Sippin’ Success: The Stanley Quencher Cup Craze” In a world where hydration meets style, one trend has taken the beverage scene by storm – the Stanley Quencher. Imagine a tumbler that’s not just a vessel for your favorite drinks but a champion of functionality and flair. It’s sleek, it’s stylish, and it’s causing quite the […]
Social Media Marketing Trends for 2024
As we approach the end of 2023, let’s take a moment to celebrate our achievements and get excited about all the amazing possibilities that the new year will bring. Many are thinking ahead to welcome in the new year by setting goals for their personal lives and businesses – which begs the question, what social […]
Consider Gamification for your Business
Spin the wheel for a discount! Help the bear climb the mountain! Collect points to redeem! These are all common phrases we encounter online as we interact with apps and websites. The use of gaming-like platforms in non-gaming environments is called gamification. Since the word was coined in 2003, the use of gamification has exploded. […]
The Friends and Family Discount Dilemma
Freelancers, entrepreneurs, and business owners already have a difficult time charging what their time and talents are worth. Stepping out on your own to work independently or even just starting a side hustle is a financial rollercoaster! However, your friends and family will usually be the first “customers” to show their support, build your portfolio […]
2023 Marketing Trends: The Year of the Rabbit
Happy 2023! As the Year of the Tiger draws to an end on January 21st, we look ahead to the Year of the Rabbit, saying goodbye to a roaring tiger and hello to a milder rabbit. In 2022 people may have felt enthusiasm, positivity and productivity, but also restlessness and inflexibility, a year of yang […]
Collaborative Marketing
As I was scrolling through my Instagram feed, I noticed that one of my favorite clothing brands has a new partnership. We see a lot of brands joining forces these days in beauty, home goods, electronics …the list goes on. This is known as collaborative marketing. This marketing strategy involves two or more companies coming […]
The Ethical Dilemma Marketers Face
The world has changed, and I think marketing has played a big role in that. Every day you watch ads on your TV, see posts on social media, and listen to spots probably put together by advertisers. Nothing is exempt from the touch of marketing or advertising in one way or another. This example may […]
5 Marketing Myths to Ditch
Over the years, marketing misconceptions have developed and, unfortunately, lingered, thus complicating efforts for brands big and small. While there are far more than five, avoiding these marketing myths will help you and your business stay on the path to success as you work to boost your brand. Myth #1: Marketing and Advertising are the […]
Word-of-Mouth Advertising
It sounds like an over-simplification, but it’s important to understand why, no matter how great you think your product or service is, it’s still vitally important to be sure that the information and news potential customers hear about you is not coming exclusively from the general public and through word-of-mouth advertising. I met with a […]
Making the Most of Your Marketing Plan
Finding your way in today’s marketing landscape is daunting, and keeping up with current marketing plan trends and your own success metrics while running a business is quite a balancing act. There are a few overarching strategies businesses can implement to manage their marketing plan. Here’s a quick rundown of 5 checkpoints to help you […]