The Cobbler’s Children Get Shoes
Like many businesses today, First Flight Agency has a business plan with a marketing strategy. One of our goals for 2022 is to provide our website users with case studies based on our work. I am happy to say that we added the first one earlier this year based on a campaign we did with […]
Beanie Babies: What Made Them Sell?
I recently watched this documentary about Beanie Babies. I found the whole thing very nostalgic. I did not fall subject to the craze myself, but I knew plenty of victims. What I found most interesting was that initially, there was zero marketing involved. The creator would simply go store-to-store trying to get these “mom and […]
How Coinbase Won The Superbowl Ads War
Coinbase Wins the Super Bowl Ads War without any celebrities, no expensive special effects, and not even a logo. Here’s why. Ideas matter. Executions, no matter how much money and celebrity you put behind them, can rarely motivate people to actually DO something like a great idea can. Proof of this is that so many […]
Digital Marketing Trends in 2022 That Will Drive Success
2022 is the year of strategic change. In the past, marketing was about getting your name out there. This year, it will be about a strong brand, engaging storytelling, and the effectiveness of that story. Marketing will consist of business owners taking risks, investing in their brands, and listening more to their engaged customers. Effective […]
What I Learned Working With Olympians
While marketing for Olympic athletes and marketing for small businesses may seem like two different worlds, your brand and your business matter just as much, and there are many similarities between the two. After working in the sports marketing industry for many years, while competing at the international level in equestrian sports myself, I learned […]
The Impact on Email Marketing by Apple’s Mail Privacy Protection
Apple Mail Privacy Protection (MPP) is here, and we want to help you navigate the updates. Perhaps you have heard the scuttlebutt that email open rates are dead or that MPP will forever change the email marketing landscape. Let’s take a moment and see what all the fuss is. What is Mail Privacy Protection? […]
Tweaking Your Brand Identification
Take the angst out of tweaking your brand identification. Your brand is a promise. It’s a deal you make with those who come in contact with your brand. It informs pretty much everything surrounding and supporting your offering. Your brand identification. is usually the first thing your customers or clients physically see that sets the […]
Understanding Research
We’ve all heard the phrases, “according to the latest research,” and “a recent study found that.” And, a lot of times, we hear them and wholeheartedly believe the information that follows. But have you ever thought about these studies and the processes necessary to gather all of that information? When I first started school at […]
Standing Out In A World Of Infinite Supply
The past three months, I have been out on maternity leave, and although I wasn’t working in the office, my marketing brain is always turned on. While shopping for products for my newborn, a few things were going through my head. First, there are a ridiculous amount of products needed for a child, and second, […]
Revisiting Your Online Storefront
(Non-Technical Talk About Websites and CX) Is This You? In the excitement of getting “something” online for your business, you launched a new website despite a few hanging, incomplete sections. That’s no worry because you’ll get to it in a week and finish up, right? And in a couple of month’s you’ll hop online and […]