Bye Bye Funnel, Hello Flywheel
If you are in a business with a marketing strategy, you have probably heard of the marketing funnel: the mechanism that turns leads into customers. The marketing funnel is the foundation that built the customer journey. However, with accelerated mobile pages (AMP), chatbots, and other intelligent agents, new digital experiences continue to disrupt customer journeys. […]
Tell Me About Your Business
When it comes to telling your brand’s story, you are the best voice for your business. When working with an agency or content writer to revamp your existing website or build a new one, creating your site’s written segments can be a daunting task. Content writers can research your services, products, and physical attributes of […]
Podcast For Your Business
Podcast For Business Growth As I watch my teenager bop around the kitchen making a snack, I ask her a question. She, of course, doesn’t hear me, because like all teens since the Sony walkman of the 80s, she has something in her ears. I sigh, get her attention, ask my original question, and then […]
Advocacy Marketing
It is no surprise that a marketing budget can add up fast, and while marketing is an essential part of business, there is one strategy that may give you just what you need on a very low budget. We have mentioned before the importance of online reviews and the impact they can have on consumer […]
180 Degree Thinking
180 Degree Thinking When faced with solving a problem, sometimes, believe it or not, you may want to consider an “Anti-Solution” Allow me to explain. We’ve all heard the phrase “Think outside the box,” and that can often lead one to a non-conventional solution or idea. But what if your entire business has been turned […]
Keep Your Eyes On The Horizon
THREE BUSINESS TIPS DURING A CRISIS We find ourselves in unprecedented times. The world has seen crises before; however, this feels different for everyone. With all of the uncertainty, we see many people and businesses of every size asking, “what now?” “what next?” and even “what do I do when this is all over?” First […]
Marketing vs. Advertising
Simply put, Marketers offer a product or service. Advertisers tell people about what the Marketer offers and help sell their offerings. The distinction is important because, when a business identifies a problem with sales, they will often look first to what message they are sending to their audience via print and online ads, Facebook posts, […]