Consider Gamification for your Business
Spin the wheel for a discount! Help the bear climb the mountain! Collect points to redeem! These are all common phrases we encounter online as we interact with apps and websites. The use of gaming-like platforms in non-gaming environments is called gamification. Since the word was coined in 2003, the use of gamification has exploded. […]
Tweaking Your Brand Identification
Take the angst out of tweaking your brand identification. Your brand is a promise. It’s a deal you make with those who come in contact with your brand. It informs pretty much everything surrounding and supporting your offering. Your brand identification. is usually the first thing your customers or clients physically see that sets the […]
Standing Out In A World Of Infinite Supply
The past three months, I have been out on maternity leave, and although I wasn’t working in the office, my marketing brain is always turned on. While shopping for products for my newborn, a few things were going through my head. First, there are a ridiculous amount of products needed for a child, and second, […]
Tell Me About Your Business
When it comes to telling your brand’s story, you are the best voice for your business. When working with an agency or content writer to revamp your existing website or build a new one, creating your site’s written segments can be a daunting task. Content writers can research your services, products, and physical attributes of […]
Logo Design Considerations
When you think of a successful business or organization, oftentimes, their logo will appear in your mind. According to the Social Science Research Network, 65% of all humans are visual learners. This means that more than half of the population responds well to visuals and finds it easier to retain visual information. This is also […]
Does your Brand ID Accurately Reflect Your Brand?
Does Your Brand ID Accurately Reflect Your Brand? If not, right now may be the perfect time to reassess, re-evaluate, and revitalize your brand. Ad agencies and design shops will often approach Brand Revitalization as an opportunity to start from scratch and put their own thumbprint on an existing brand or simply tweak the existing […]
Branding in its Simplest Form is a Promise
Your brand is a promise to your customers that they can count on you to live up to what they understand your business to be. Branding can also be considered the “real” truth – the authentic picture of your business. This real truth is what your customers experience regardless of what your brand communication claims. […]