The Friends and Family Discount Dilemma
Freelancers, entrepreneurs, and business owners already have a difficult time charging what their time and talents are worth. Stepping out on your own to work independently or even just starting a side hustle is a financial rollercoaster! However, your friends and family will usually be the first “customers” to show their support, build your portfolio […]
Why Testimonials Are Important
Testimonials are one of the most important (and often overlooked) elements of a business’ marketing strategy. I consider testimonials “earned marketing.” They aren’t something you pay for, although you can create incentives to encourage your clients to leave them. When you are searching online, it is human nature to look for what others have to […]
Word-of-Mouth Advertising
It sounds like an over-simplification, but it’s important to understand why, no matter how great you think your product or service is, it’s still vitally important to be sure that the information and news potential customers hear about you is not coming exclusively from the general public and through word-of-mouth advertising. I met with a […]
Public Relations
Public Relations The professional maintenance of a favorable public image by a company or other organization. Public Relations is all-encompassing, and the distinction between public relations and marketing can get as diluted as the difference between marketing and advertising. In short, we build and maintain your image or work to strengthen it if your company […]
Online Reviews
Reviews are a Milestone of One Relationship & The Beginning of Many More How many times have you bought something on Amazon and looked at the reviews? Have you, wanting to try a new restaurant and not knowing what to expect, taken a quick trip to Yelp to see what others said about it? The […]