Bye Bye Birdie: What the ‘Twitter’ to ‘X’ Transition Means for Marketing
The internet’s most famous bird is no more. Over the past year, after being purchased by billionaire Elon Musk, Twitter has been steadily rebranded to ‘X,’ what Musk calls “the everything app.” ‘Tweets’ are now simply ‘posts,’ ‘retweets’ are ‘reposts,’ and the iconic bird logo is nowhere to be found. But is this purely an […]
So What’s This TikTok Thing Anyway?
“So I saw this TikTok the other day…” If you’ve been around anyone under the age of 25 in the past few years, it’s a phrase you’ve probably heard at least once. TikTok is a social media platform devoted to short-form video, and since its initial launch in 2016, it has accumulated nearly 1 billion […]
Lights, Camera, Advertise
Picture this: you’re an aspiring screenwriter, and you’ve just finished the script for your dream movie. You’ve spent countless hours writing and re-writing, agonizing over everything from structure to comma placement, and now, finally, it’s ready to be seen by the world. By some miracle, your masterpiece lands on the desk of a bigshot Hollywood […]
Digital Marketing Trends in 2022 That Will Drive Success
2022 is the year of strategic change. In the past, marketing was about getting your name out there. This year, it will be about a strong brand, engaging storytelling, and the effectiveness of that story. Marketing will consist of business owners taking risks, investing in their brands, and listening more to their engaged customers. Effective […]
Social Media Trends
Social Media Trends Many people in the marketing industry have asked how the pandemic has influenced social media trends. The answer is simple: the pandemic has accelerated the trajectory social media marketing was already on. What is That Trajectory? Well, Let’s Talk About It. Social media supports brands in their marketing efforts to encourage shopping […]
What I Learned Working With Olympians
While marketing for Olympic athletes and marketing for small businesses may seem like two different worlds, your brand and your business matter just as much, and there are many similarities between the two. After working in the sports marketing industry for many years, while competing at the international level in equestrian sports myself, I learned […]
So, Your Business Is On Social Media. What Now?
How to Perform a Social Media Audit to Help Your Marketing Efforts Succeed No matter how fresh or old your social media accounts are, it is always important to keep tabs on how they are performing. How do you do that? By performing a social media audit. The word audit may come with some palm […]
A Surface Dive Into The World Of Social Media
Social media has gone from basic and optional to elaborate and almost a necessity over the last 10 to 20 years. While you could get away with putting limited time and resources into social media 20 years ago, that is no longer the case today. Taking a deep dive into every part of social media […]
Social Media Trend Overview
Thoughts on Trends & Social Media As quickly as new things appear on social media, they can disappear just as fast. Often, it’s tricky to keep up with trends on social media and know what’s exactly “working” in your favor. It is imperative to understand what is helping your business and what you may be […]
Social Media Can’t Be That Hard… right?!
It May Seem Easy, but It’s Certainly Not Simple When it comes to marketing today, one of the easiest ways to get your brand out in front of the world is through social media, but there are MANY fatal mistakes that a business can make when trying to stay relevant on social media. Voice There […]